5 Tips for Being Business As Usual As Seasons Change

And like that, we’re in ‘the holiday season.’ If you’re a business owner, this might mean a variety of things, but for most business owners, as temps get colder, business slows down.

Here are some tips for running your business as usual, even as temperatures change, holidays arrive and customers get busier:

Be prepared to weather the weather.

You know winter is coming, and unless this is your first year in business, you have a general idea of how this season has impacted things in the past. The best way to flourish in winter is to prepare for it, and unless you’re selling Christmas trees, this might mean preparing funds in advance for a slower season.

Promote your business in new ways.

The great thing about a new season, especially the holiday season, is that there are plenty of opportunities to promote your business, services and products in new and exciting ways. Take advantage of them!

Cross-promote with neighboring businesses.

You aren’t the only business owner experiencing challenges as the seasons change. Take advantage of this by partnering with another business whose services or products complement yours. Not only will you be helping each other out, you’ll also be introduced to new clientele.

Try new things.

Cultivate relationships with customers all year so that they remember you even when things get busy. Get creative. Push major promotions in your busy season, and find the right balance to glide you through the slower seasons. There are always different and fresh ways to share your product or service with the people who need it; you just have to figure out what they are.

Support your employees.

This applies to all businesses. If winter is your busiest season, consider bringing on temporary or part-time employees to support your full-time staff as things get busy. And if winter is your slowest season, be honest and let them know in advance if hours will be cut.

Every business experiences ebbs and flows from season to season, so the key is always to plan ahead and remember that you aren’t alone. Your livelihood is a top priority. Business insurance policies protect your business, your employees and your future, allowing you to go about your business fearlessly. Contact us today to learn more.